DOCTORS PROFIT with Sandra Lee
Practice Management Consulting and Marketing Solutions Since 1987
Practice Management Consulting and Marketing Solutions Since 1987
More on Core Principles
NINE CORE PRINCIPLES 
1. Use strategy before tactics in practice building - Tactics shoot from the hip. One ad, marketing idea or practice plan at a time. Strategy calls for the bigger picture, an overall plan, direction and execution of those plans. Determine your marketing and profit growth strategies. And, then build your marketing, hiring, team building and operational activities around delivering those strategies.
2. Employ team members committed to your practice mission - Your practice mission is a shared accountability to perform and produce from each team member. It is the #1 accountability. It governs what policies and agreements are made to support it. The team ranks 2nd in priority to this. And individuals (and private agendas) rank 3rd. Are you and your team clear in "being" your mission?
3. Narrow your market focus -Stop trying to be all things to all people in need of your health care services. Concentrate your marketing and service efforts on a small, niche market and become the dominant (and most profitable) player in that market. Often a dentist thinks that "anyone with teeth" is his market. Or, a chiropractor thinks anyone with "a back" is their market focus. No. Rather, who will you become remarkable with? This is the niche market question.
4. Differentiate your dental or medical practice from your competitors - Find and communicate a hook that allows your prospective patients to easily see your positive difference in your specialty field and price comparisons go out the door. Without a hook, you’ll have to compete on price often.
5. Educate with marketing materials about your health care field - No one likes to be sold to. But people love to buy. Create brochures, websites, presentations and other forms of communications that allow your prospective buyers to really experience your expertise. Why you? And, your professional services? Versus another?
6. Follow our 2-step advertising process in building your practice - Let your prospects get to know you through advertising that invites them in for a gift, free consultation, a valuable report, and other useful information. Gain “know, like and trust” with them – to get permission to serve them and then sell the value of your professional services.
7. Embrace technology and the Internet - it's here to stay! - The internet provides your private practice with powerful ways to automatically find, connect and serve your patients and prospects. Tap into the power of the internet for your growth now and certainly tomorrow (more than 70% of local shopping for services and products is now happening via the internet).
8. Live by a practice marketing and strategic planning calendar - The best way to move your marketing and profitable growth forward as you run your practice is to create a calendar and schedule marketing and growth action activities daily. And, complete them! As the CEO of your practice, you have two main accountabilities in it's leadership: #1 is to set sound policies (agreements, mapped out as strategic plans) and, #2 is to get compliance or completion to those plans.
9. Retain a proven practice management consultant to speed your success - Can you imagine Tiger Woods without a coach? Thinking he was so good he could just figure it out on his own without any other guidance, continued learning, or accountability? Not likely. And, it’s never the case with a true “pro” in one’s field. Find and retain a “pro coach” with a proven practice management consultant for the best care of your practice!
2. Employ team members committed to your practice mission - Your practice mission is a shared accountability to perform and produce from each team member. It is the #1 accountability. It governs what policies and agreements are made to support it. The team ranks 2nd in priority to this. And individuals (and private agendas) rank 3rd. Are you and your team clear in "being" your mission?
3. Narrow your market focus -Stop trying to be all things to all people in need of your health care services. Concentrate your marketing and service efforts on a small, niche market and become the dominant (and most profitable) player in that market. Often a dentist thinks that "anyone with teeth" is his market. Or, a chiropractor thinks anyone with "a back" is their market focus. No. Rather, who will you become remarkable with? This is the niche market question.
4. Differentiate your dental or medical practice from your competitors - Find and communicate a hook that allows your prospective patients to easily see your positive difference in your specialty field and price comparisons go out the door. Without a hook, you’ll have to compete on price often.
5. Educate with marketing materials about your health care field - No one likes to be sold to. But people love to buy. Create brochures, websites, presentations and other forms of communications that allow your prospective buyers to really experience your expertise. Why you? And, your professional services? Versus another?
6. Follow our 2-step advertising process in building your practice - Let your prospects get to know you through advertising that invites them in for a gift, free consultation, a valuable report, and other useful information. Gain “know, like and trust” with them – to get permission to serve them and then sell the value of your professional services.
7. Embrace technology and the Internet - it's here to stay! - The internet provides your private practice with powerful ways to automatically find, connect and serve your patients and prospects. Tap into the power of the internet for your growth now and certainly tomorrow (more than 70% of local shopping for services and products is now happening via the internet).
8. Live by a practice marketing and strategic planning calendar - The best way to move your marketing and profitable growth forward as you run your practice is to create a calendar and schedule marketing and growth action activities daily. And, complete them! As the CEO of your practice, you have two main accountabilities in it's leadership: #1 is to set sound policies (agreements, mapped out as strategic plans) and, #2 is to get compliance or completion to those plans.
9. Retain a proven practice management consultant to speed your success - Can you imagine Tiger Woods without a coach? Thinking he was so good he could just figure it out on his own without any other guidance, continued learning, or accountability? Not likely. And, it’s never the case with a true “pro” in one’s field. Find and retain a “pro coach” with a proven practice management consultant for the best care of your practice!
Dental and Medical Practice Management Consulting Since 1987
Lee Business Marketing LLC
Fort Worth, Texas
info@DoctorsProfit.com
682-841-7900
Lee Business Marketing LLC
Fort Worth, Texas
info@DoctorsProfit.com
682-841-7900