
A lack of marketing and/or marketing systems often equals a lack of profitability.
A lack of marketing, or effective small business systems,
makes these doctors feel constrained, frustrated and at times, burned
out. A lack of education in practical, easy and affordable marketing
systems and practice management strategies, to predictably grow, can be easy goals to implement with
practice management support.
The greatest problem our doctors face before our work together is that they have lost control, or never had control, over the various marketing initiatives and practice management systems required for their business. What they have implemented in marketing may have been created on the fly with sporadic ads or tactical campaigns over the years. They have been tactical marketers, at best, without any real long term marketing strategy.
They usually have no real stated or followed “mission or purpose” before we begin. “IT” may be talked about, but there is no real targeted approach, support systems, or processes to insure that mission or purpose is accomplished over time through a team effort and accountability.
They have also found it hard to grow their professional practice beyond its
current market share due to increasing competition, unwillingness to
change or not change current staff and/or circumstances, etc. Or, it may
have something to do with what competitors may be doing, or, not doing.
Copy cat marketing, of already ineffective ads or campaigns, may be the
only education the professional has in promotion.
And, beyond all of this it may be because the doctor doesn't have a practice management coach, one with experience and proven results in what they want to achieve. The doctor desperately wants to take their business to the next level. Yet, they are often embarrassed and second guess why they haven’t accomplished their desired growth already. This may have made it even harder for them to ask for help in the past – until problems and concerns become large enough to make the change.
A professional practice management consultant and coach? Wow! Many had judged that to mean they had done things “wrong” up to now. So, they waited, delayed and pondered a time longer before hiring us. Talking to other peers, who weren't fully satisfied with their practices either. And, if they knew how to create what they had really desired, the life and business practices of their dreams, they realize later that they would have already done it.
Our most successful clients have been direct referral from other dentists and doctors like you. People “they” trust who have benefited from our partnership, over time, with them. These new top doctors are “pre-sold” on proven practice management consulting and coaching - systems and strategies that work - being the right choice for them.
What about you? Are you ready to take your practice to the next level? To join or propel your "top doctor" status in your field? If so, we'd love to talk with you!